Nowadays, technology has developed so much. It interrupts our daily activities.
If we surf on a site checking for a movie or TV show or a particular content and can’t find the one we’d like to watch, we’d rather watch a lesser show in real time than wait two days for something better, or to pay for that.
Simultaneity trumps quality.
Real-time books, ditto.
Timely serve your customers is the key to earn your business.
Technology has changed the platform on how to do business, how to communicate with each other. Timely response is very crucial for your business.